A glossary of various biases that we may have. Picked it from a recent workshop and sharing it here as I found it super useful. Occasionally, it helps to identify biases that you and others have practiced.

AnchoringTendency to rely too heavily on one piece of information as a reference point when making a decision
Cognitive DissonanceMental discomfort felt by one simultaneously holding two contradictory beliefs
Confirming Only acknowledging information that confirms one’s opinions or beliefs. Discounting or ignoring opinions that are negative
Familiarity Preference to do things in what is familiar instead of what’s new
FramingPresenting information in such a way to achieve a desired outcome. Tending to reach conclusions on the way the scenario is presented, or framed. Gain Framing vs loss framing.
HerdTendency to follow a course of action because others also are doing it
HindsightTendency to view events as having been more predictable, and thus actions more correct or incorrect, than was apparent as the situation was unfolding (example: Financial crisis of 2008, election of 45th)
HomeTendency to believe in things closer to home and discounting what happens farther away
RecencyUsing only recent data to make decisions
Self attributionTake credit for good outcomes and pass on blame for bad outcomes
Status quoTendency to stay with current things, faced with an array of options, select the one that keeps conditions the same.
Overestimate or exaggerate one’s ability to perform a given task.
SubstitutionProcess of subconsciously replacing, or substituting, a complex scenario or judgment with a more straightforward scenario that is easier to comprehend
Illusion of ControlBelieve in the power that they can always control outcomes, when they cannot. Especially investments
Loss AversionCling to something even if the loss is apparent. Take additional risk to not lose more.
Biases in thoughts and actions


I was expecting peak traffic on the trail as people try to break out of cabin fever. So hit it real early and it was quite pleasant. Many folks had same idea and we exchanged aha greetings.

Run Boy Run by woodkid snuck up on my playlist and that’s a good one to bridge the dip.

Start Up


A potential list of traction channels for your startup business. Some or a combination of these can be used at different stages. The list is not my original, but a compilation from various sources. Let me know if I’m missing anything or anything novel that you’ve tried and has worked for you.

  1. Viral Marketing – Getting existing users to refer others to product
  2. Public Relations (PR) – Coverage in Newspapers, Magazines
  3. Unconventional PR – Publicity Stunts, Contests, Giveaways, Great customer support
  4. SEM – Place paid ads on Google, Bing and their Display Networks (ads on non Google sites), retargeting
  5. Social and Display Ads – Ads on LinkedIn, Twitter, FB, Foursquare, Youtube, Reddit etc
  6. Offline Ads – Ads in TV, Radio, Magazines, billboards, yellow pages, direct mail, buses etc
  7. SEO – Improve ranking in Search Engines using a specific content strategy
  8. Content Marketing – Publish Blog Articles, White Papers
  9. Email Marketing – Acquire emails via marketing; engage, retain, referrals
  10. Engineering as Marketing – Make useful tools such as calculators, widgets to get company in front of potential customers
  11. Targeting Blogs – Target blogs that are widely read by your target customers
  12. Business Development – Exchanging value through partnerships
  13. Sales – Generate leads, qualify, convert
  14. Affiliate Programs – Create own network or use existing network like Commission Junction, ClickBank etc
  15. Existing Platforms – Apple Store/Play Store Optimization, Chrome Extensions
  16. Trade Shows – Attend and present at Trade Shows
  17. Offline Events – Sponsor Meetups, Conference Events, Treasure Hunts
  18. Speaking Engagements
  19. Community Building – Building Connections amongst users of product
  20. Analysts – Establish relationships with Research Analysts from Forrester/ABI/Gartmer/TechNavio etc
  21. Participate in RFPs – Big companies/goverments issues Requests for Proposal that you can submit proposals to. Don’t be intimidated by size / revenue requirements


Throwing these questions out there as we ponder the future. We know that this public health crisis will end sometime in the not too distant time frame. What happens in the meanwhile and after that?

  1. Will our way of living fundamentally change?
  2. Will there be a much wider and deeper acceptance of the climate crisis? Will people recognize that there are no vaccines for receding glaciers and therefore act more urgently?
  3. Will people face massive upheaval in their lives until we find a more acceptable way of living?
  4. Is growth oriented capitalism going to die? What will replace it?
  5. Is our market model (public companies, stocks ) about to collapse?
  6. What will be the side effects of this massive infusion of money into the system by the Federal Reserve? Are we screwing our children by handing over the problems to them when the piper comes calling?
  7. Is there too much debt in the system? Will we move to a less leveraged way to conduct business?
  8. Should we let companies in distress just die while doing only enough to save its workers?
  9. Will we see a resurgence of institutions after relentless attacks on them for last decade?
  10. Will the world become a set of closed countries? Will it be so difficult to travel from place to place that we avoid doing it altogether?
  11. Will authoritarian regimes become more accepted? It has been shown that an iron fist is needed to get people to obey in challenging times.
  12. Will a set of humans decamp to Mars and start a new civilization there?



First Half – Easy Pace

Second Half – At pace for half / marathon

Playlist: Atmospheric Calm on Spotify

Highlight sub 8:30 for first time in 5th/6th miles