It’s 2021. The first commercial flight happened in 1914. So, we have had 107 years to figure out how to sell tickets on flights.

I dread the prospect of booking an airline ticket. What should be a few clicks is a frustrating maze of choices. rules, policies, runarounds. I’m sure many folks have PTSD after a ticket booking experience. On top of that, you can now squeal with delight if the wait time for customer service is less than an hour. Lucky are the people who can outsource the suffering to a travel agent.

It looks like the financial analysts have completely taken over every aspect of the ticket buying experience. The lowest fare quoted doesn’t mean it’s actually available. Saver, Flex, FlexPlus, Business, First, Cockpit levels boggle the mind. We all sit in the same aluminium tube going from Point A to Point B, yet the wizards have managed to slice and dice that tube into a class system. It makes no sense that the person sitting next to you paid half as much or twice what you paid.

It’s time for a radical rethink the commercial flying experience. While the billionaires have their sights set on space, there is much that needs to be done on Planet Earth.